Today, raising money has never been easier but it’s increasingly becoming harder to run the startup.

The irony is that as technology gets simpler, building successful companies becomes more complex.

• Approx 75% of venture backed startups fail, with 10% failing within the first year.
• The pressure to deliver “VC-level returns” forces founders to optimize for short term metrics.
• Founders spend more time pitching, tweaking decks, aligning to investor expectations instead of building the actual product.

Yet the venture capital world has not fundamentally changed since the 1970s. The way they fund startups remains frozen in time.

Their playbook is simple: 

• Write checks.
• Attend quarterly meetings.
• Leave the hard work of building and scaling entirely to the entrepreneur.
• And hope for an exit. 

This model made sense when bringing a product to market required millions in upfront capital. When technology was the bottleneck.

But that world is gone. 

I wrote my first line of code in 1990 and what we’re seeing now is a fundamental shift in how software gets built and scaled. 

The paradigm has inverted, for instance

After two decades of building software, consulting companies, and watching brilliant founders struggle, I realised one thing:

The greatest capital isn’t money – it’s humans.

That’s how BeHuman was born.

See, I don’t wear blazers or drink black water. Never went to an Ivy League school or learned to play golf. I’m just someone who loves building software that matters. And I’m not alone.

There’s an entire generation of us.

• Operators who’ve scaled systems from zero to millions.
• Engineers who can spot the difference between “demo-ready” and “production-ready“
• Marketers who understand virality aren’t bought – it’s engineered.

These are the people who you should partner with. Not just one sitting in quarterly board meetings.

And that’s why we are reimagining how a VC firm should operate and how startups should be supported.

And no, we’re not reinventing the wheel, we are simply going back to the (forgotten) truth that “Great companies are built by great people”.

We fund with someone who can simplify complexity. Someone who ships fast. Operator who can see patterns in noise.

And these aren’t consultants dropping by for weekly calls. These are the same operators who’d cost $200K+ each to hire full-time, now working alongside because they love building software that matters

Think about it:

• Why hire a full-time CTO when you’re still finding product-market fit?
• Why build an entire marketing team when you are still figuring channel fit?
• Why hire ten mediocre engineers when two great ones move faster?

Modern startups don’t need more money. They need the right humans at the right time.

We’re in an era where alpha for startup isn’t about having the most money. It’s about having the right humans in your corner.

And this is not revolutionary. Infact it’s always been there:

• Leonardo da Vinci had Lorenzo de’ Medici.
• Alexander the Great had Aristotle
• Steve Jobs had Steve Wozniak